Show Notes
I’ve been thinking a lot lately about why it’s so hard to start something new.
- A business idea.
- A habit.
- A change you know would be good for you.
Most of us don’t struggle with ideas, we struggle with starting. We tell ourselves:
“I just need more time.”
“More clarity.”
“A better plan.”
And then we wait. But what if that’s not actually the problem?
In this week’s episode of Next Door Neuro, I sit down with Mark Heckmann - multi-business founder and entrepreneurial coach - to explore what actually gets in the way when we try to start.
Mark has built companies across industries ranging from robotics and agriculture to AI and consulting. But what stood out to me in this conversation isn’t just what he’s built - it’s how he thinks.
He didn’t start with resources… He started by bartering websites for things like pizza and haircuts. Learning skills on the fly. Taking action before he felt ready.
And that mindset shaped everything he’s done since.
We get into:
- Why most people never take the first step
- How your brain interprets risk and rejection
- Why waiting for certainty keeps you stuck
- How “no” can become one of your most valuable forms of feedback
What I appreciate about Mark’s perspective is that it pushes back on a lot of what we’ve come to expect from entrepreneurship.
It’s not about chasing massive outcomes.
It’s not about waiting until everything is in place.
It’s about starting small, learning quickly, and building something that actually works for your life.
If your brain fuels your life… what fuels your brain?
Your friendly next door neuroscientist,
Jamey
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